Multicultural Excellence Awards Judging

Industry leaders who are a part of the ANA Multicultural Marketing & Diversity committee or have an expertise in Multicultural Marketing have the opportunity to become a judge. Over the course of three rounds of judging, agency and client side executives evaluate the submissions on three key factors: Creativity, Relevance and Other. The Score weighting is as follows: 

40% Creativity
What brought the spark and energy to a campaign?

40% Relevance
How does a campaign connect with the target audience in an authentic way?  How were cultural insights realized and applied in the strategy to engage with a specific diverse audience?

20% Other
This section will provide judges the opportunity to weigh in with a score that takes into account other key elements and achievements of the marketing effort: level of challenge/degree of difficulty in achieving objectives, competitive landscape, societal impact, brand building, business results, etc.

Note: The Demonstrated Growth category will be judged 50% Results, 25% Creativity, 25% Relevancy.

This in-depth review will help identify which submissions are worthy of consideration to win a Multicultural Excellence Award. All winners will then be recognized by the industry at the 2024 Multicultural Excellence Awards Gala on the second evening of the  ANA Multicultural & Diversity Conference Presented by Amazon Ads!

Here is what prior judges have to say:

Having the privilege to review the best and most brilliant examples of multicultural marketing was tremendously inspiring. It reignited my passion in using advertising and marketing to change the world. We truly hold the influence and to see brands take this responsibility seriously is truly heartwarming.

Participating as a judge is invigorating. The organization makes the process easy. I was allowed to focus on the case studies and the work. Outstanding experience!

Judging the multicultural excellence awards allows me to mindfully connect with meaningful campaigns. The creative we review goes beyond messaging features and benefits to powerfully shift perceptions and welcome change. The rewards are in the results and the award is the recognition of the talents and teams it took to achieve those goals.

I was able to learn from peers and leverage different approach to bring insights to life. I truly enjoy the out of the box thinking to continue connecting with consumer with a common insight viewed from a different perspective.

We are so thankful for 2024 Multicultual Awards Main Round Judges. Without your diligence and expertise, we would not be able to make this happen. 

Would you like to be considered for this year’s Main Round Multicultural Awards jury pool? Complete the judge sign up form here!
*If selected to participate you will recieve additional correspondence.

ANA Judge's Journal

What will it take to have your work make it to the winners’ circle?  

ANA’s Judges’ Journals features a series of Q&A sessions with leading industry executives participating on 2024 ANA Award juries. Gain insight from the judges on what they will be looking for and what makes the difference between a good vs. award worthy submission.Click the images below to read the full Q&A! 

2024 Grand Jury

The Grand jury reviews the top 5 submissions in each category based on the results of the main round. From this round, the top three winners in each category will be determined, including the Grand Prize winner and the Category winners. These jurors will also select the top prize, the best Multicultural Marketing of the year. We were so grateful to have this exclusive panel of brand marketers and agency heavyweights to be on the 2024 Grand Jury.