About the Awards            EXTENDED Final Entry Deadline: August 16, 2024* (*rush fees apply)

The ANA Multicultural Excellence Awards celebrate the year's best multicultural advertising campaigns. The awards raise awareness of and provide exposure for the outstanding work being done in the areas of African American, Asian, Cross-Cultural, Hispanic, LGBTQ+, People with Disabilities, and Rising Multicultural Segments, as well as highlighting marketing strategies that utilized specific media categories, such as Audio, Demonstrated Growth, Digital/Social/Mobile, Experiential Marketing, Holiday or Seasonal Marketing, Influencer Marketing, Marketing to the 50+ Consumer, Small Budget, Socially Responsible, and Sports/World Cup.

The 2024 Annual Multicultural Excellence Awards 

Obtain all the details on eligibility, category descriptions, entry deadlines and all critical information on how to enter the 2024 Multicultural Excellence Awards in one document you can share with your team.
Download the 2024 Multicultural Excellence Awards Entry Kit

Who Is Eligible?

Anyone who created/executed multicultural marketing is welcomed to enter. This includes but not limited to client-side marketers, any type of marketing, advertising, and promotion agencies, media companies and service providers.

Campaigns must have run between June 2023 and July 2024.

Award Categories and Recognition

The 2024 competition will award entries in 17 categories. One grand prize, plus category winners, will be awarded for each of the following categories: African American, Asian, Audio, Cross-Cultural Campaigns, Demonstrated Growth, Digital/Social/Mobile, Experiential Marketing, Hispanic, Holiday or Seasonal Marketing, Influencer Marketing, LGBTQ+, Marketing to the 50+ Consumer, People with Disabilities, Rising Multicultural Segments, Small Budget, Socially Responsible, and Sports/World Cup. The Audio, Digital/Social/Mobile, Experiential Marketing, Holiday or Seasonal Marketing, Influencer Marketing, Marketing to the 50+ Consumer, Print, Small Budget, Socially Responsible, and Sports/World Cup categories span all segments and are NOT specific to any one demographic.

Best in Show - A select panel of judges will review the Grand Prize winners in each category to determine the Best in Show.

Companies, agencies and media companies are welcome to submit multiple entries within a category or across multiple categories.

Winners will be announced and celebrated at a special ceremony at the annual ANA's Multicultural Marketing & Diversity Conference. Visit the Awards Event page for full up to the minute details regarding the conference and awards gala. 

For further information, please contact the Multicultural Excellence Awards Team at multiculturalawards@ana.net.

Awards Program Judges

Judges will include members chosen from the ANA Multicultural Marketing & Diversity Committee and a select number of distinguished guests with expertise in multicultural marketing.

Judging Criteria

Entries will be judged on creative excellence, relevancy, and other factors to the multicultural category in which they have submitted. The ANA reserves the right to withhold an award in any category should entries not meet the criteria. All decisions are final.

Usage

The ANA shall have the right to publicize the submissions and their submitters in connection with the awards.

Entry Fee

An entry fee is required for each submission for each individual campaign.
Rates are listed by ANA and AIMM Member/Nonmembers

• Early Bird - $575/$675 for entries submitted by June 14
• Standard Deadline - $700/$800 for entries submitted by July 12
• Final Deadline - $750/$850 for entries submitted by August 9

Extended Deadline is August 16 at 11:59pm PST
$150 expedited processing fee per entry applies to all extended deadline entries

All deadlines end 11:59pm Pacific Time

Payment may be made by credit card, check or wire/ACH. Please make sure to include the check number in the space provided on the submission form.

If paying by check, please make payable to Association of National Advertisers, Inc. with entry ID# clearly marked on the check and mail to:

ANA Multicultural Excellence Awards

Attn: Finance Department
c/o Association of National Advertisers, Inc.
155 E. 44th St.
New York, NY 10017

If paying by wire/ACH, please make sure your entry ID # (or numbers) is included in the wire and send to Association of National Advertisers, Inc via: 

Citibank
153 East 53rd Street
New York, NY 10022
ABA Number: 021000089
Account #: 6794052888

Please note: Once an entry has been submitted and payment processed, refunds will only be issued due to extenuating circumstances. Disqualified submissions will be refunded.

Your entry ID # can be found in the email sent to you on your entry submission.
For your records, ANA's Federal ID # is 13-0453230.