About the Awards
The ANA Multicultural Excellence Awards celebrate the year's best multicultural advertising campaigns. The awards, sponsored by the ANA Multicultural Marketing & Diversity Committee, raise awareness of and provide exposure for the outstanding work being done in the areas of African-American, Asian, Business-to-Business, Experiential Marketing, Hispanic, LGBT, People with Disabilities, and Total Market advertising, as well as media specific categories, such as Audio, Digital/Social/Mobile, and Print.
ANA member and non-member companies, or agencies and media companies submitting on behalf of their clients may enter the awards. Winners will be announced at the ANA's 19th Annual Multicultural Marketing & Diversity Conference, which takes place November 5-7 at the Fontainebleau Miami Beach in Miami Beach, Fla.
A portion of the proceeds collected from the awards submission fees will help fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.
ANA member and non-member companies, their agencies, or their media companies may enter. Campaigns must have run between June 2016 and June 2017 within the U.S. and Canada for a minimum period of two weeks. Non-consecutive weeks are acceptable.
Award Categories and Recognition
The 2017 competition will result in awards in 12 categories. One grand prize, plus category winners, will be awarded for each of the following categories: African-American, Asian, Audio, Business-to-Business, Digital/Social/Mobile, Experiential Marketing, Hispanic, LGBT, People with Disabilities, Print, Significant Results, and Total Market. The Audio, Business-to-Business, Digital, Social & Mobile, Experiential Marketing and Print categories span all segments and are NOT specific to any one segment.
Total Market is a marketing approach followed by corporations with their trusted internal and external partners that proactively integrates diverse segment considerations. This is done from inception through the entire strategic process and execution, with the goal of enhancing value and growth effectiveness. In marketing communications, this could lead to either one fully integrated cross-cultural approach, individual segment approaches, or both in many cases, but always aligned under one overarching strategy.
An optional award category to honor a "Multicultural Campaign with Significant Results" is also offered. Submissions for all categories are eligible to be considered for the Significant Results award; you must check-off the appropriate box on the entry form, and fill out a one-page results summary that outlines the campaign’s objectives and demonstrates its effectiveness against stated objectives. There is an additional charge of $25 per entry to compete for this award.
Best in Show - A select panel of judges will review the Grand Prize winners in each category to determine the Best in Show.
Companies/agencies/media companies are welcome to submit multiple entries within a category or across multiple categories.
Winners will be announced at a special ceremony on November 5 at the ANA's 19th Annual Multicultural Marketing & Diversity Conference held at the Fontainebleau Miami Beach in Miami Beach, Fla.
For further information, please contact Claudine Waite at 212.455.8039 (firstname.lastname@example.org)
Judges will include members of the ANA Multicultural Marketing & Diversity Committee and a select number of distinguished guests with expertise in multicultural marketing.
Entries will be judged on creative excellence and relevancy to the multicultural category for which they are submitted. The ANA reserves the right to withhold an award in any category should entries not meet the criteria. All decisions are final.
The ANA shall have the right to publicize the submissions and their submitters in connection with the awards.
An entry fee is required for each submission for each individual campaign.
- $625 for entries submitted
- $25 for each Significant Results entry submitted
You may pay by credit card or check. Please make sure to include your check number in the space provided on the submission form.
If paying by check, please make payable to Association of National Advertisers, Inc. with your entry ID# clearly marked on the check and mail to:
ANA Multicultural Excellence Awards
Attn: Claudine Waite
c/o Association of National Advertisers, Inc.
708 Third Avenue, 2nd Floor
New York, NY 10017
Please note: once an entry has been submitted and payment processed, refunds will only be issued due to extenuating circumstances. Disqualified submissions will be refunded.
Your entry ID # can be found in the email sent to you on your entry submission.
For your records, ANA's Federal ID # is 13-0453230.