DEIB Excellence Awards

The entry phase for the 2024 Multicultural Excellence Awards program has ended.
____________________________________________________________________________________________________________________

The time is now to raise the bar on unwavering dedication to advancing inclusivity, diversity, equity and equality by setting new standards of excellence in commitment to positive transformation.

The ANA DEIB Excellence Awards spotlight the companies and brands that exemplify a genuine commitment to aligning their organizational culture with tangible actions, ensuring that their DEIB values aren't just statements on paper, but are lived out daily within the workplace and marketplace.

WHO IS ELIGIBLE?

Anyone who created/executed DEIB initiatives is welcome to enter. This includes but is not limited to client-side marketers; any type of marketing, advertising, and promotion agencies; retailers; media companies; and service providers.

Efforts eligible for recognition include initiatives activated anywhere around the globe between January 1, 2023, and September 1, 2024, aimed at fostering inclusivity, diversity, and equity.

These efforts encompass a broad range of activities, such as inclusive recruitment practices designed to attract diverse talent, the formation and support of employee resource groups (ERGs) that provide mentorship and networking opportunities, and comprehensive diversity training programs that educate employees on DEI principles and unconscious bias. Additionally, eligible efforts include community engagement projects that promote diversity beyond the workplace, internal policy reforms that enhance workplace equity, and leadership development programs that create diverse leadership pipelines.

We also recognize global initiatives demonstrating a commitment to DEI on an international scale and innovative practices that set new industry standards, such as leveraging technology to improve accessibility or developing unique mentorship programs. If your organization has activated any such impactful DEI efforts within the specified timeframe, we encourage you to submit your achievements for consideration and join us in celebrating the strides made toward a more inclusive, diverse, and equitable world.

Each submission will be expected to share the Impact and Momentum that was achieved. Presenting the positive change that occurred because of your effort will be critical. Be ready to share your DEIB Key Performance Indicators, and any achievements impacting the business: revenue, growth, new business, client engagement, etc.

DEIB Excellence Award winners will be invited to accept their award on stage at the 2024 ANA Multicultural Excellence Awards Gala on November 19, 2024, at the ANA Multicultural Marketing and Diversity Conference at the Bellagio Casino and Resort in Las Vegas.

WHAT INFORMATION IS REQUIRED TO SUBMIT AN ENTRY?

WHAT ARE THE COSTS TO SUBMIT?

Current ANA, AIMM and SeeHer member companies may submit free of charge.
Non-Members will incur a $200 fee per entry

WHAT IS THE FINAL ENTRY DEADLINE DATE?

October 4, 2024
Once you submit your entry(s) it is considered final, no additional edits/changes will be possible.

HOW DO I ENTER?

Click here to create an account. Once you create a username and password, you will be able to begin the submission process. You can enter in one or multiple campaigns across as many categories as your campaign(s) qualify. You may save and return to your work at anytime during the competition period.

Once you've completed your entry, you will be prompted to finalize and pay your entry fee(s) if applicable. If payment for an entry is not submitted by the related deadline, it will not qualify to be included in the subsequent judging rounds and will be removed from the competition.

NOTE: In order to obtain member pricing, your company must have a current ANA membership, and you will need to login with your ANA log-in credentials.

SHOULD I UPLOAD MY CREATIVE COMMUNCIATIONS WITH MY ENTRY?

Yes. Your entry will be considered incomplete if examples of communications are not attached.

HOW MANY COMMUNICATION EXAMPLES SHOULD I SUBMIT PER ENTRY?

All entrants are allowed to submit one to six pieces of creative.The entry may include any combination of creative communications materials in any format: video, audio (radio, internet radio, podcasts), direct mail, print, posters, flyers, events, out-of-home, and digital media advertising.
Visit our Creative Prep page to find out how creative files should be formatted/uploaded.

ARE SIZZLE/HIGHLIGHT REELS ACCEPTED?

Sizzle/highlight reels are accepted but not required. Each execution should not exceed 3 minutes.

CAN I VIEW MY SUBMISSION BEFORE FINALIZING?

You can view your in-progress application by clicking on the "My Applications" link on the left of your account and click "Edit" to make updates.

WILL I RECEIVE A CONFIRMATION ONCE I HAVE SUBMITTED MY ENTRY?

Yes! You will be receiving an email confirmation for your paid submission.

HOW OFTEN CAN I EDIT MY ENTRY?

You have access to edit and update your entry as often as you would like until you "Checkout" (finalize and pay for any entries in your shopping cart). To edit your entry, login to your account and you will see all the entries you have in your account. Click on "Edit" on any of the entries listed to make changes to your submission.

Once you have submitted your entry via the "checkout" process, you will have access to the read-only file. All entries must be finalized, submitted and paid for according to the fee corresponding to the current entry deadline period at the time of your "checkout".

Please note: if you start an entry in the system and then finalize and checkout two months later, you will be charged the entry fee that is valid at the time of your checkout.

All entries not finalized before the final deadline will not be judged.

CAN TEAMMATES HAVE ACCESS TO EDIT OR ADD DETAILS FOR MY ENTRY(S)?

Yes! At the top of each submission form, the primary applicant will have the option to add and manage collaborators, allowing multiple team members to have access to edit an application. In order to be added as a collaborator, your teammate(s) must also have a Multicultural Excellence Awards profile. To login or create a new profile, click here.

Note: only one person can have editing rights at any given time and only the primary Collaborator (the person who started the entry) will have the ability to submit the application.

HOW WILL SUBMISSIONS BE JUDGED?

Industry leaders chosen from the ANA DE&I Forum and a select number of distinguished guests with expertise in DEIB initiatives will be invited to participate on the jury.

The jury will evaluate the submissions on three key factors: Objectives and Strategy, Implementation, Impact and Momentum. The Score weighting is as follows:

33.3% Objectives and Strategy
- Assesses how well a company identifies and addresses a specific DEIB-related business challenge with a focus on clear objectives, data-driven insights, and innovative thinking.
- Evaluates the comprehensiveness and effectiveness of the strategic plan.

33.3% Implementation
- Focuses on how the initiative was brought to life, examining the tactics and activations used to motivate stakeholder engagement and participation across the organization.
- Evaluates the creativity and effectiveness of these tactics in driving engagement, as well as the program’s adaptability in the face of challenges, unexpected changes, or the expansion of the original concept with an emphasis on practical execution and the ability for long-term sustainability despite obstacles.

33.3% Impact and Momentum
- Examines the tangible changes the program achieved, and the key results delivered based on the KPIs that were established to demonstrate the program's effectiveness. (i.e. improvements in diversity metrics, employee engagement, or inclusion scores.
- Gauges achievements in meeting or exceeding objectives regarding results that positively impacted the business. (i.e. increase in revenue, growth in employee acquisition and retention, new business opportunities, and/or enhanced client engagement, etc.)

WHO MAY I CONTACT SHOULD I HAVE ANY QUESTIONS ABOUT THE AWARDS PROGRAM?

Contact the Multicultural Excellence Awards Team at multiculturalawards@ana.net.

WHEN AND WHERE WILL THE MULTICULTURAL AWARDS BE PRESENTED?

Visit the Awards Event page for full up to the minute details regarding the conference and awards gala.

PAYMENT OPTIONS

Payments may be made by credit card or wire/ACH. If paying by wire/ACH, please make sure your entry ID # (or numbers) is included in the wire and send to Association of National Advertisers, Inc via:

Citibank
153 East 53rd Street
New York, NY 10022
ABA Number: 021000089
Account #: 6794052888

Please note: once an entry has been submitted and payment processed, refunds will only be issued due to extenuating circumstances. Disqualified submissions will be refunded. Your entry ID # can be found in the email sent to you on your entry submission. For your records, ANA's Federal ID # is 13-0453230.