2024 Multicultural Excellence Award Winners

The ANA is proud to announce the winners of the 2024 Multicultural Excellence Awards!
Winners announced at the special 2024 Multicultural Excellence Awards gala on November 19.

Best in Show

Dina & Mita
Client: Doritos
Agency: Goodby Silverstein & Partners

African American

GRAND PRIZE WINNER
We Came To Play
Client: The Walt Disney Company
Agency: Cashmere Agency

CATEGORY WINNERS
Jack Daniel's Tennessee Honey Art, Beats & Lyrics "The Verse"
Client: Jack Daniel's Tennessee Honey
Agency: IW Group

THE FABRIC OF HIP HOP
Client: PUMA North America
Agency: Burrell Communication Group

Asian

GRAND PRIZE WINNER
McDonald's Sweet Connections AI
Client: McDonald's
Agency: IW Group

CATEGORY WINNERS
Lexus Asian TX Launch Campaign
Client: Lexus
Agency: IW Group

GRIP
Client: Toyota Motor North America
Agency: Intertrend Communications

Audio - Radio, Internet Radio, and Podcasts

GRAND PRIZE WINNER
Sing The News
Client: Argentine Heart Foundation (Fundación Cardiológica Argentina)
Agency: BeautifulBeast

CATEGORY WINNERS
Cadillac Celebrates Hip-Hop 50
Client: General Motors
Agency: Spotset Radio Network

Spectrum “The One” AA Music Campaign & Custom Song
Client: Spectrum
Agency: INFUSION by Castells

Cross-Cultural Campaigns

GRAND PRIZE WINNER
Banned Book Club
Client: Digital Public Library of America
Agency: FCB Chicago

CATEGORY WINNERS
McDonald's Sweet Connections AI
Client: McDonald's
Agency: IW Group

Born to Play
Client: National Football League
Agency: 72andSunny

Demonstrated Growth

GRAND PRIZE WINNER
GRIP
Client: Toyota Motor North America
Agency: Intertrend Communications

CATEGORY WINNERS
Life's Better Campaign
Client: American Family Insurance
Agency: Elite Media

Metro’s No BS Approach: Cutting out the Yada Yada, Earning Back Share
Client: Metro by T-Mobile
Agency: BarkleyOKRP

Digital/Social/Mobile

GRAND PRIZE WINNER
The Leak
Client: Verizon
Agency: the community

CATEGORY WINNERS
Banned Book Club
Client: Digital Public Library of America
Agency: FCB Chicago

McDonald's Sweet Connections AI
Client: McDonald's
Agency: IW Group

Experiential Marketing

GRAND PRIZE WINNER
WcDonald's Immersive Dining Experience
Client: McDonald's
Agency: We Are Social + Narrative

CATEGORY WINNERS
Rainbow Deposits: Pride Placements
Client: BMO
Agency: FCB Canada

Jack Daniel's Tennessee Honey Art, Beats & Lyrics "The Verse"
Client: Jack Daniel's Tennessee Honey
Agency: IW Group

Hispanic

GRAND PRIZE WINNER
Dina & Mita
Client: Doritos
Agency: Goodby Silverstein & Partners

CATEGORY WINNERS
#MyHairAMiModo
Client: Dove
Agency: MediaMonks

Found in Translation: The untold story of children who give a voice to generations.
Client: U.S. Bank
Agency: Casanova McCann and McCann Worldgroup

Holiday and Milestones

GRAND PRIZE WINNER
AARP Embrace Your Inner Dragon
Client: AARP Office of Diversity, Equity & Inclusion
Agency: IW Group

CATEGORY WINNERS
Balikbayan Magic
Client: The Coca-Cola Company
Agency: VML Canada

Ponle Tu Extra
Client: Whataburger
Agency: FPO Marketing

Influencer Marketing 

GRAND PRIZE WINNER
#MyHairAMiModo
Client: Dove
Agency: MediaMonks

CATEGORY WINNERS
Rainbow Deposits: Pride Placements
Client: BMO
Agency: FCB Canada

KIA presents - MOTIVATED
Client: KIA TELLURIDE - CANVAS WORLDWIDE
Agency: NGLmitú

LGBTQ+ (Lesbian, Gay, Bisexual & Transgender)

GRAND PRIZE WINNER
Pride Unravelled
Client: Egale Canada
Agency: VML Canada

CATEGORY WINNERS
Rainbow Deposits: Pride Placements
Client: BMO
Agency: FCB Canada

House of Drag - House of the Dragon Season 2 Premiere Event
Client: Max
Agency: RQ Media Group

Marketing to the 50+ Consumer

GRAND PRIZE WINNER
AARP Embrace Your Inner Dragon
Client: AARP Office of Diversity, Equity & Inclusion
Agency: IW Group

CATEGORY WINNERS
Some Things Come with Age. Some Others Don’t.
Client: Ad Council and Alzheimer's Association
Agency: Lopez Negrete Communications

Improbable Housemates
Client: MEO
Agency: Dentsu Creative Iberia

People with Disabilities

GRAND PRIZE WINNER
Beautiful Silence
Client: Subaru of America
Agency: Carmichael Lynch

CATEGORY WINNERS
Absurd Promises
Client: ASDRA (Asociación Síndrome de Down de la República Argentina)
Agency: VML Argentina

Disability Is Not A Dirty Word
Client: Easterseals Southern California
Agency: The House of Joy

Rising Multicultural Segments

GRAND PRIZE WINNER
Discover The Journey
Client: Metrolinx - GO Transit
Agency: Ethnicity Matters

CATEGORY WINNERS
Red Stripe “It’s Maad”
Client: Heineken USA
Agency: THIRD EAR

Heroes & Headliners
Client: Momentum Worldwide
Agency: Walmart

Small Budget

GRAND PRIZE WINNER
Sauces Campaign
Client: McDonald's
Agency: Admerasia

CATEGORY WINNERS
Today You Were Ready Hands-Only CPR Awareness Campaign
Client: American Heart Association
Agency: Admerasia

How Latine Pride Turned First Latinx-led Superhero Film, "Blue Beetle," into the #1 Film at the Box-Office
Client: Warner Bros. Pictures
Agency: H+M Communications

Socially Responsible

GRAND PRIZE WINNER
Driving While Black
Client: Courageous Conversation Global Foundation
Agency: Goodby Silverstein & Partners and Critical Mass

CATEGORY WINNERS
Rainbow Deposits: Pride Placements
Client: BMO
Agency: FCB Canada

Anti-Choice Ads
Client: WISP
Agency:72andSunny

Sports

GRAND PRIZE WINNER
Bring in the Subs
Client: Mastercard
Agency: McCann

CATEGORY WINNERS
NFL Por La Cultura Campaign 2023-24
Client: National Football League
Agency: Chemistry Cultura

Doin Damage
Client: Nike Diamond
Agency: Hyphenated

DEIB Excellence Awards

GRAND PRIZE WINNER
Texas Children’s Health Plan Cultural Competency: Enhancing the Lives of Houston's Underserved Minorities
Client: Texas Children’s Health Plan
Agency: DLG Research

CATEGORY WINNERS
The Cadillac Lounge: Bringing Big Dreams and Bold Ambition to ABFF 
Client: Cadillac
Agency: Jack Morton Worldwide

The Mic is Yours
Client: Kia America
Agency: Inspire Agency