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Have questions? Contact:
The Multicultural Awards Team, multiculturalawards@ana.net
2024 Multicultural Excellence Award Winners
The ANA is proud to announce the winners of the 2024 Multicultural Excellence Awards!
Winners announced at the special 2024 Multicultural Excellence Awards gala on November 19.
Best in Show
Dina & Mita
Client: Doritos
Agency: Goodby Silverstein & Partners
African American
GRAND PRIZE WINNER
We Came To Play
Client: The Walt Disney Company
Agency: Cashmere Agency
CATEGORY WINNERS
Jack Daniel's Tennessee Honey Art, Beats & Lyrics "The Verse"
Client: Jack Daniel's Tennessee Honey
Agency: IW Group
THE FABRIC OF HIP HOP
Client: PUMA North America
Agency: Burrel Communication Group
Asian
GRAND PRIZE WINNER
McDonald's Sweet Connections AI
Client: McDonald's
Agency: IW Grou
CATEGORY WINNERS
Lexus Asian TX Launch Campaign
Client: Lexus
Agency: IW Group
GRIP
Client: Toyota Motor North America
Agency: Intertrend Communications
Audio - Radio, Internet Radio, and Podcasts
GRAND PRIZE WINNER
Sing The News
Client: Argentine Heart Foundation (Fundación Cardiológica Argentina)
Agency: BeautifulBeast
CATEGORY WINNERS
Cadillac Celebrates Hip-Hop 50
Client: General Motors
Agency: Spotset Radio Network
Spectrum “The One” AA Music Campaign & Custom Song
Client: Spectrum
Agency: INFUSION by Castells
Cross-Cultural Campaigns
GRAND PRIZE WINNER
Banned Book Club
Client: Digital Public Library of America
Agency: FCB Chicago
CATEGORY WINNERS
McDonald's Sweet Connections AI
Client: McDonald's
Agency: IW Group
Born to Play
Client: National Football League
Agency: 72andSunny
Demonstrated Growth
GRAND PRIZE WINNER
GRIP
Client: Toyota Motor North America
Agency: Intertrend Communications
CATEGORY WINNERS
Life's Better Campaign
Client: American Family Insurance
Agency: Elite Media
Metro’s No BS Approach: Cutting out the Yada Yada, Earning Back Share
Client: Metro by T-Mobile
Agency: BarkleyOKRP
Digital/Social/Mobile
GRAND PRIZE WINNER
The Leak
Client: Verizon
Agency: the community
CATEGORY WINNERS
Banned Book Club
Client: Digital Public Library of America
Agency: FCB Chicago
McDonald's Sweet Connections AI
Client: McDonald's
Agency: IW Group
Experiential Marketing
GRAND PRIZE WINNER
WcDonald's Immersive Dining Experience
Client: McDonald's
Agency: We Are Social + Narrative
CATEGORY WINNERS
Rainbow Deposits: Pride Placements
Client: BMO
Agency: FCB Canada
Jack Daniel's Tennessee Honey Art, Beats & Lyrics "The Verse"
Client: Jack Daniel's Tennessee Honey
Agency: IW Group
Hispanic
GRAND PRIZE WINNER
Dina & Mita
Client: Doritos
Agency: Goodby Silverstein & Partners
CATEGORY WINNERS
#MyHairAMiModo
Client: Dove
Agency: MediaMonks
Found in Translation: The untold story of children who give a voice to generations.
Client: U.S. Bank
Agency: Casanova McCann and McCann Worldgroup
Holiday and Milestones
GRAND PRIZE WINNER
AARP Embrace Your Inner Dragon
Client: AARP Office of Diversity, Equity & Inclusion
Agency: IW Group
CATEGORY WINNERS
Balikbayan Magic
Client: The Coca-Cola Company
Agency: VML Canada
Ponle Tu Extra
Client: Whataburger
Agency: FPO Marketing
Influencer Marketing
GRAND PRIZE WINNER
#MyHairAMiModo
Client: Dove
Agency: MediaMonks
CATEGORY WINNERS
Rainbow Deposits: Pride Placements
Client: BMO
Agency: FCB Canada
KIA presents - MOTIVATED
Client: KIA TELLURIDE - CANVAS WORLDWIDE
Agency: NGLmitú
LGBTQ+ (Lesbian, Gay, Bisexual & Transgender)
GRAND PRIZE WINNER
Pride Unravelled
Client: Egale Canada
Agency: VML Canada
CATEGORY WINNERS
Rainbow Deposits: Pride Placements
Client: BMO
Agency: FCB Canada
House of Drag - House of the Dragon Season 2 Premiere Event
Client: Max
Agency: RQ Media Group
Marketing to the 50+ Consumer
GRAND PRIZE WINNER
AARP Embrace Your Inner Dragon
Client: AARP Office of Diversity, Equity & Inclusion
Agency: IW Group
CATEGORY WINNERS
Some Things Come with Age. Some Others Don’t.
Client: Ad Council and Alzheimer's Association
Agency: Lopez Negrete Communications
Improbable Housemates
Client: MEO
Agency: Dentsu Creative Iberia
People with Disabilities
GRAND PRIZE WINNER
Beautiful Silence
Client: Subaru of America
Agency: Carmichael Lynch
CATEGORY WINNERS
Absurd Promises
Client: ASDRA (Asociación Síndrome de Down de la República Argentina)
Agency: VML Argentina
Disability Is Not A Dirty Word
Client: Easterseals Southern California
Agency: The House of Joy
Rising Multicultural Segments
GRAND PRIZE WINNER
Discover The Journey
Client: Metrolinx - GO Transit
Agency: Ethnicity Matters
CATEGORY WINNERS
Red Stripe “It’s Maad”
Client: Heineken USA
Agency: THIRD EAR
Heroes & Headliners
Client: Momentum Worldwide
Agency: Walmart
Small Budget
GRAND PRIZE WINNER
Sauces Campaign
Client: McDonald's
Agency: Admerasia
CATEGORY WINNERS
Today You Were Ready Hands-Only CPR Awareness Campaign
Client: American Heart Association
Agency: Admerasia
How Latine Pride Turned First Latinx-led Superhero Film, "Blue Beetle," into the #1 Film at the Box-Office
Client: Warner Bros. Pictures
Agency: H+M Communications
Socially Responsible
GRAND PRIZE WINNER
Driving While Black
Client: Courageous Conversation Global Foundation
Agency: Goodby Silverstein & Partners and Critical Mass
CATEGORY WINNERS
Rainbow Deposits: Pride Placements
Client: BMO
Agency: FCB Canada
Anti-Choice Ads
Client: WISP
Agency:72andSunny
Sports
GRAND PRIZE WINNER
Bring in the Subs
Client: Mastercard
Agency: McCann
CATEGORY WINNERS
NFL Por La Cultura Campaign 2023-24
Client: National Football League
Agency: Chemistry Cultura
Doin Damage
Client: Nike Diamond
Agency: Hyphenated
DEIB Excellence Awards
GRAND PRIZE WINNER
Texas Children’s Health Plan Cultural Competency: Enhancing the Lives of Houston's Underserved Minorities
Client: Texas Children’s Health Plan
Agency: DLG Research
CATEGORY WINNERS
The Cadillac Lounge: Bringing Big Dreams and Bold Ambition to ABFF
Client: Cadillac
Agency: Jack Morton Worldwide
The Mic is Yours
Client: Kia America
Agency: Inspire Agency