2021 Multicultural Excellence Award Winners Shortlist

The ANA is proud to announce the shortlist of winners for the 2021 Multicultural Excellence Awards! Finalists are listed alphabetically by submission name within each category.

This is a preliminary list of 2021 winners to be awarded the Category Grand Prize and Category Winners achievements in each category. The reveal of awards, as well as the Best in Show award, will be announced and celebrated at the ANA Multicultural Excellence Awards Dinner presented by Amazon Advertising on Monday, October 25, 2021 at 7:30-9:00pm PT.  Click here to register for the gala event. 

African-American
AT&T DREAM IN BLACK HONORS BLACK FUTURE MAKERS
Client: AT&T
Agency: The 360 Agency

MUSE
Client: Ulta Beauty
Agency: McCann Worldgroup

WE CREATE
Client: Instagram
Agency: Facebook and The Creative Collective NYC 

Asian
"FAMOUS ORDERS"
Client: McDonald's
Agency: IW Group and Wieden + Kennedy

TELL YOUR STORY: A TRUE QUITTING SMOKING STORY FROM JAY
Client: California Tobacco Control Program
Agency: APartnership

WELCOME TO OUR WORLD
Client: Netflix
Agency: Anomaly

Audio - Radio, Internet Radio, and Podcasts
COMMUNITEA
Client: Unilever
Agency: MIKADO International

FORD F-150 MORE THAN TOUGH
Client: Ford Motor Company
Agency: UniWorld Group, Inc. 

JACK DANIEL'S NEW CALLE
Client: Jack Daniels
Agency: Remezcla

Cross-Cultural Campaigns
7-ELEVEN "TAKE IT TO ELEVEN"
Client: 7-Eleven, Inc.
Agency: 360i

COVID HOLIDAY AWARENESS CAMPAIGN
Client: California Department of Public Health
Agency: Gallegos United

WIDEN THE SCREEN
Client: P&G 
Agency: Grey

Demonstrated Growth
#MYPRIDE
Client: TikTok
Agency: PHD

CAN-AM ON-ROAD WOMEN'S MENTORSHIP PROGRAM
Client: Can-Am On-Road
Agency: Anomaly

HUMAN BY ORIENTATION PRIDE 2020
Client: HBO
Agency: Lupine Creative

Digital/Social/Mobile
BLACK SHOP FRIDAY
Client: City of Chicago
Agency: O'Keefe Reinhard & Paul

PINE-SOL: EMPOWERING BLACK WOMEN
Client: Pine-Sol
Agency: FCB Chicago and Native Tongue Communications

RESPOND2RACISM—FIRST-RESPONDER TWITTER BOT
Client/Agency: Goodby Silverstein & Partners 

Experiential Marketing
BOARDS OF CHANGE
Client: City of Chicago
Agency: FCB Chicago

EL PATIO TECATE
Client: Tecate
Agency: Remezcla

JACK DANIEL'S TENNESSEE FIRE PRESENTS DRAG QUEEN SUMMER GLAMP
Client: Brown-Forman
Agency: IW Group

Hispanic
DEJA TU HUELLA - LEAVE YOUR MARK
Client: Frito-Lay/Cheetos
Agency: Dieste, Inc. and OMD

DORADO
Client: McDonald's
Agency: alma DDB

TOYOTA 2020 HOLIDAY AD - "THE JOURNEY"
Client: Toyota Motor North America
Agency: Conill

LGBTQ+ (Lesbian, Gay, Bisexual & Transgender)
FOOTBALL IS FOR EVERYONE,
Client: National Football League
Agency: 72andSunny Los Angeles

JÄGERMEISTER #SAVETHENIGHT x THE LESBIAN BAR PROJECT
Clients: Jägermeister and The Lesbian Bar Project

PANTENE FAMILY PRIDE
Client: P&G 
Agency: Grey

People with Disabilities
DEGREE INCLUSIVE
Client: Unilever
Agency: Wunderman Thompson Buenos Aires

SHARE SOMETHING REAL - "SISTERS"
Client: Facebook Portal
Agency: TBWA\CHIAT\DAY NY

UPSTREAM
Client: Toyota
Agency: Saatchi & Saatchi and Dentsu

Print
BLOOD VESSELS
Client: GMHC (Gay Men's Health Crisis)
Agency: FCB Health New York, An IPG Health Company

DON JULIO CINCO DE MAYO
Client: Don Julio
Agency: Anomaly

FACE THE STEM GAP
Client: P&G
Agency: Saatchi & Saatchi NY

Rising Multicultural Segments
COMMUNITEA
Client: Unilever
Agency: MIKADO International 

TOUGH TURBAN
Client: Pfaff Harley-Davidson
Agency: Zulu Alpha Kilo

WE BELONG HERE
Client: Sephora Canada
Agency: The Colony Project

Small Budget
COVER OUR COMMUNITY
Client: Big Facts, Small Acts
Agency: Chemistry

FOOTBALL IS FOR EVERYONE
Client: National Football League
Agency: 72andSunny Los Angeles

JACK DANIEL'S NEW CALLE
Client: Jack Daniels
Agency: Remezcla

Socially Responsible
RESPOND2RACISM—FIRST-RESPONDER TWITTER BOT
Client/Agency: Goodby Silverstein & Partners 

VOTE LOUD
Client: When We All Vote
Agency: Anomaly

WIDEN THE SCREEN
Client: P&G 
Agency: Grey