2022 Multicultural Excellence Award Winners

The ANA is proud to announce the winners of the 2022 Multicultural Excellence Awards!
Winners were announced at the special 2022 Multicultural Excellence Awards gala on November 7^th.

Best in Show

UNCOMFORTABLE TRUTH 
Client: Human Rights Foundation 
Agency: TAXI (a VMLY&R company)

African-American

GRAND PRIZE WINNER
SEE MY SKIN 
Client: Vaseline 
Agency: Edelman

CATEGORY WINNERS
8:46 FILMS 
Client: Procter & Gamble, Tribeca Studios 
Agency: SATURDAY MORNING 

SOUND IT OUT 
Client: Ad Council 
Agency: McCann New York, Casanova//McCann, The Egami Group

Asian

GRAND PRIZE WINNER
McDONALD'S HALL OF ZODIACS 
Client: McDonald's 
Agency: IW Group 

CATEGORY WINNERS
NO ESCAPE LIKE HOME 
Client: Ford Canada 
Agency: Ethnicity Matters 

THE NAME 
Client: Procter & Gamble 
Agency: R/GA 

Audio - Radio, Internet Radio, and Podcasts

GRAND PRIZE WINNER
SOUND IT OUT
Client: Ad Council 
Agency: McCann New York, Casanova//McCann, The Egami Group

CATEGORY WINNERS
CORONA NATIVE SPORTSCASTERS 
Client: AB InBev
Agency: We Believers 

TOUCH CARD 
Client: Mastercard 
Agency: McCann New York 

Cross-Cultural Campaigns

GRAND PRIZE WINNER
REAL TONE - PRODUCT INNOVATION & GLOBAL CAMPAIGN 
Client: Google 
Agency: Google Devices and Services Creative Team

CATEGORY WINNERS
GOOGLE PIXEL x PICTURE PROGRESS 
Client: Google 
Agency: Essence, T Brand, the content studio of New York Times 

THE MICROPEDIA OF MICROAGRESSIONS 
Client: Black Business and Professional Association, Toronto Metropolitan University's Diversity Institute, Canadian Congress on inclusive diversity and workplace equity, Pride at Work Canada
Agency: Zulu Alpha Kilo

Demonstrated Growth

GRAND PRIZE WINNER
ADIOS CUADERNITO 
Client: QuickBooks 
Agency: alma DDB

CATEGORY WINNERS
ICONOS 
Client: DishLATINO 
Agency: MARCA Miami 

REVERSE RENEGADE 
Client: Champion 
Agency: Energy BBDO

Digital/Social/Mobile

GRAND PRIZE WINNER
SEE MY SKIN 
Client: Vaseline 
Agency: Edelman 

CATEGORY WINNERS
THE BLACK ELEVATION MAP 
Client: Black & Abroad 
Agency: Performance Art

THE NAME
Client: Procter & Gamble
Agency: R/GA 

Experiential Marketing

GRAND PRIZE WINNER
PLASTIC FISHING TOURNAMENT 
Client: AB InBev 
Agency: We Believers

CATEGORY WINNERS
BET AWARDS TAKEOVER OF ICONIC HOLLYWOOD SIGN 
Client/Agency: BET Networks 

McDONALD'S HALL OF ZODIACS 
Client: McDonald's 
Agency: IW Group 

Hispanic

GRAND PRIZE WINNER
DOORDASH LAUNCHES "ANTOJO", ITS FIRST-EVER HISPANIC MARKETING CAMPAIGN 
Client: DoorDash Inc. 
Agency: Gallegos United, Wavemaker 

CATEGORY WINNERS
PARA TODO LO QUE ERES 
Client: Google 
Agency: alma DDB 

SOUND IT OUT 
Client: Ad Council 
Agency: McCann New York, Casanova//McCann, The Egami Group

LGBTQ+ (Lesbian, Gay, Bisexual & Transgender)

GRAND PRIZE WINNER
FUND FOR THE FABULOUS
Client: Ponysaurus Brewing 
Agency: Baldwin&

CATEGORY WINNERS
PANTENE | ISA'S QUINCEAÑERA AND THE POWER OF VISIBILITY 
Client: Procter & Gamble 
Agency: Grey 

THE REALITY FLAG 
Client: Human Rights Campaign 
Agency: VMLY&R 

Marketing to the 55+ Consumer

GRAND PRIZE WINNER
AT YOUR OWN PACE 
Client: AltaMed 
Agency: Sensis

CATEGORY WINNERS
AARP VIRTUAL CONCERT SERIES 
Client: AARP 
Agency: MAX (Music Audience Exchange) 

WE THRIVE TOGETHER 
Client: AARP 
Agency: fluent360

People with Disabilities

GRAND PRIZE WINNER
DEAR FITNESS INDUSTRY 
Client: Degree 
Agency: Edelman

CATEGORY WINNERS
BROTHERS
Client: Toyota Motor North America 
Agency: Saatchi & Saatchi 

TOUCH CARD 
Client: MasterCard 
Agency: McCann NY 

Print

GRAND PRIZE WINNER
NON ARTIFICIAL MEXICO 
Client: Burger King 
Agency: We Believers 

CATEGORY WINNERS
NUESTRA SAZÓN, PRIMAVERA 2022 
Client: Sedano's Supermarkets 
Agency: Republica Havas

PAY WITH CHANGE 
Client: Sports Illustrated Swimsuit 
Agency: Edelman 

Rising Multicultural Segments

GRAND PRIZE WINNER
THERE IS NO ESCAPE LIKE HOME 
Client: Ford Canada 
Agency: Ethnicity Matters

CATEGORY WINNERS
SAWEETIE MEAL 
Client: McDonald's 
Agency: Admerasia

"WE CAN DO THIS" COVID 19 PUBLIC EDUCATION CAMPAIGN 2021-2022 
Client: U.S. Department of Health & Human Services - Office of the Assistant Secretary of Public Affairs 
Agency: TDW+Co, Fors Marsh Group 

Small Budget

GRAND PRIZE WINNER
THE BLACK ELEVATION MAP 
Client: Black & Abroad 
Agency: Performance Art

CATEGORY WINNERS
PANTENE | ISA'S QUINCEAÑERA AND THE POWER OF VISIBILITY 
Client: Procter & Gamble 
Agency: Grey 

THERE IS NO ESCAPE LIKE HOME 
Client: Ford Canada 
Agency: Ethnicity Matters 

Socially Responsible

GRAND PRIZE WINNER
UNCOMFORTABLE TRUTH 
Client: Human Rights Foundation 
Agency: TAXI (a VMLY&R company)

CATEGORY WINNERS
REAL TONE - PRODUCT INNOVATION & GLOBAL CAMPAIGN 
Client: Google 
Agency: Google Devices and Services Creative Team 

THE NAME 
Client: Procter & Gamble 
Agency: R/GA