Significant Results (optional category)
The Significant Results Category is an optional category in which entries must demonstrate the success of your marketing campaign. Using facts and figures about your campaign, your submission should explain why the brand's efforts were successful based on effectiveness of the advertising and its measurable objectives.
Judges will be looking for quantifiable evidence supporting the initiative’s impact.
- Campaigns must have run between June 2016 and June 2017 within the U.S. for a minimum period of two weeks. Non-consecutive weeks are acceptable.
- This is not a stand-alone category. In order to submit for this category, you must also be submitting for one of the following: African American; Asian; Audio; Business-to-Business; Digital, Social and Mobile; Experiential; Hispanic; LGBT; People with Disabilities; Print; or Total Market.
- Submission must describe the impact of the advertising campaign on business performance and include metrics substantiating claims.
- $25 for each submission
* To submit for the Significant Results category, please the check the "Yes" radio button below the submission form and fill out the required information.