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Description:·      
Entries in this category include print creative that directly targets the multicultural consumer segment(s) (Asian, African-American, Hispanic, LGBT, and/or People with Disabilities).

Judging Criteria:
Entries judged based on creative excellence and relevancy to the multicultural consumer segment (Asian, African-American, Hispanic, LGBT, and/or People with Disabilities).  

Entry Requirements:

  • Campaigns must have run between June 2016 and June 2017 within the U.S. for a minimum period of two weeks. Non-consecutive weeks are acceptable.
  • Two (and only two) print ads from the same campaign.
  • Non-English creative must include translations.
  • A media plan must be included in each entry, outlining the campaign's media elements, specifically where and when the submitted creative ran. Please do not provide cost information in the media plan. A media plan example can be found here.
  • Sizzle/highlight reels are NOT accepted.

Required Format:
Complete specifications for all creative file types can be found here.

Entry Fees:

  • $625 for entries submitted 

Click here to start an entry.