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Audio - Radio, Internet Radio, and Podcasts

Description:
Entries in this category include all types of creative audio spots including commercial radio, streaming radio, and downloadable audio (podcasts) that directly targets a multicultural consumer segment (Asian, African-American, Hispanic, LGBT and/or People with Disabilities).

Judging Criteria:
Entries judged based on creative excellence and relevancy to the multicultural consumer segment (Asian, African-American, Hispanic, LGBT, and/or People with Disabilities).  

Entry Requirements:

  • Campaigns must have run between June 2016 and June 2017 within the U.S. for a minimum period of two weeks. Non-consecutive weeks are acceptable.
  • Two (and only two) audio spots (commercial radio, streaming radio, downloadable audio (podcasts)) from the same campaign.
  • Non-English audio spots must include subtitles that appear across the bottom of the screen.
  • Executions cannot exceed 90 seconds. If execution exceeds 90 seconds, judges will view the first 90 seconds only.
  • Audio spots should contain a title slide that reads "Audio" and the company's name should be shown on the screen while the audio plays.
  • A media plan must be included in each entry, outlining the campaign's media elements, specifically where and when the submitted creative ran. Please do not provide cost information in the media plan. A media plan example can be found here. 
  • Sizzle/highlight reels are NOT accepted.

Required Format:
Complete specifications for all creative file types can be found here.

Entry Fees:

  • $625 for entries submitted 

Click here to start an entry.