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African American

Description:
Entries in this category include all types of creative that directly targets the African American demographic.

Judging Criteria:
Entries judged based on a mix of the following:

  • Creativity
  • Relevance

Entry Requirements:

  • Campaigns must have run between June 2016 and June 2017 within the U.S. for a minimum period of two weeks. Non-consecutive weeks are acceptable.
  • Two (and only two) pieces of creative from the same campaign.
  • Submission may include any combination of TV commercials, audio (including radio, internet radio, podcasts), print, direct mail, digital, social and mobile, and out of home.
  • Executions cannot exceed 90 seconds. If execution exceeds 90 seconds, judges will view the first 90 seconds only.
  • Audio spots should contain a title slide that reads "Audio" and the company's name should be shown on the screen while the audio plays.
  • A media plan must be included in each entry, outlining the campaign's media elements, specifically where and when the submitted creative ran. Please do not provide cost information in the media plan. A media plan example can be found here. 
  • Sizzle/highlight reels are NOT accepted.

Required Format:
Complete specifications for all creative file types can be found here.

Entry Fees:

  • $625 for entries submitted

Click here to start an entry.